Jesse Wallace — Creative Director

Jesse Wallace is a creative director, video producer, photographer, graphic designer, instructional designer, and content strategist based in Iowa City, Iowa. He has twenty years of experience leading creative teams and producing campaigns across healthcare, higher education, and economic development.

About Jesse Wallace

Lifelong learner, creative director, team and campaign leader, strategist, designer, communicator, photographer, videographer, editor, instructional designer, and AI workflow builder. Jesse can write, design, shoot, edit, organize, and publish — and usually find a smarter way to do it next time.

Jesse is a proud Indiana University alumnus and holds a Master of Science in Instructional Design and Technology from Western Illinois University with a 4.0 GPA.

Contact: jesseleewallace@gmail.com

Portfolio: jesseleewallace.com

Skills and Capabilities

Creative strategy and art direction
Visual storytelling and campaign development
Copywriting, editing, messaging, tone and voice
Graphic design: presentations, publications, reports, proposals
Campaigns: social, email, web, print, video
Photography: shooting, editing, organizing
Video production: shooting, editing, interviews, b-roll
Short-form content: social video, animated pieces, ads
Web content: WordPress, page structure, HTML, CSS
Data storytelling: dashboards, reports, visual summaries
AI workflows: agentic loops, content production, concept-to-delivery
Content systems: calendars, workflows, asset management
Communications: press releases, blogs, newsletters
Instructional design: training, curriculum, staff development
Project management: stakeholders, deadlines, production flow

Technical Skills

Creative Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, PowerPoint
Video and Photo Production: Cinematography, videography, photography, lighting, audio, color correction, livestream production, YouTube channel management
Design and Content: Graphic design, publication layout, presentation design, visual storytelling, campaign materials, social media content
Writing and Communications: Copywriting, editing, messaging, press releases, blogs, newsletters, stakeholder communications
Web and Digital: WordPress, Drupal, HTML, CSS, Tableau, GA4, email marketing, social media management, data visualization
AI and Workflow: ChatGPT, Claude, Gemini, Midjourney, Kling, AI-assisted content production, agentic workflows
Instructional Design: Articulate 360, Adobe Captivate, D2L Brightspace, Canvas, curriculum design, staff training
Project and Team Tools: Microsoft 365, Google Workspace, Jira, Monday.com, project coordination, asset management

Work History

Director of Marketing and Communications — Greater Iowa City, Inc. (October 2024 to April 2026)

Led marketing and communications for a regional chamber and economic development organization in Iowa City, Iowa. Developed content across web, print, email, video, social media, reports, dashboards, and presentations. Focus areas included campaign strategy, publication development, data storytelling, economic development communications, newsletters, stakeholder messaging, small business marketing support, intern mentorship, and AI-supported workflow development.

Digital Multimedia Manager and Producer — University of Iowa Health Care (2019 to October 2024)

Led the Visuals team within the Marketing and Communications department at UI Health Care, producing high-impact video, photography, livestream, educational, recruitment, and campaign content for UI Health Care, Carver College of Medicine, and Stead Family Children's Hospital. Supported senior leadership communications, emergency communications, COVID-19 messaging, webinar production, YouTube channel management, staff training, and multimedia campaign execution.

Digital Media Specialist — University of Illinois (2018 to 2019)

Produced video content for the College of Liberal Arts and Sciences, managing multiple projects from planning through final 4K delivery. Supported client communication, media asset management, and student creator mentorship.

Video Engineer and Specialist — Oakton Community College (2014 to 2018)

Served as video engineer, cinematographer, instructional designer, and graphic designer for college-wide media projects. Supported instructional media, campus video production, grant-funded initiatives, and student media programming.

Video Specialist — Digital Stories Media Group (2012 to 2014)

Produced, filmed, and edited commercials, radio spots, marketing videos, and training content for client projects.

Instructor and Video Specialist — Greensburg Community Schools (2006 to 2011)

Designed a high school TV studio and media curriculum, taught video production, and managed a 24/7 educational channel featuring student-produced content.

Education

Master of Science in Instructional Design and Technology — Western Illinois University, Macomb, Illinois, 2019, 4.0 GPA
Post-Baccalaureate Certificate of Technology in Education — Western Illinois University, 2017
Bachelor of Fine Arts in Telecommunication — Indiana University, Bloomington, Indiana, 2006

Selected Portfolio Work

Breathing New Life — Documentary-style video for UI Health Care
Childcare Solutions — Public-facing video for Greater Iowa City, Inc.
Kid Captain Nile Kron — Pediatric storytelling documentary, UI Health Care
UIHC Recruitment Series — Branded short-form recruitment campaign, UI Health Care
What to Expect Series — Patient education video series, UI Holden Comprehensive Cancer Center
GIC 2025 Annual Report — 40-page annual report, Greater Iowa City, Inc.
Architecture Proposal Concept — InDesign publication design, Shive-Hattery spec
Crossover at Kinnick — Event photography, UI Health Care
Astrophotography — Personal long-exposure night sky photography
UFG Learning Quest — Interactive scenario-based instructional design, UFG Insurance spec
Dambo Trolls AI Video — Kling 3.0 AI animation, Clinton Iowa, 100,000 Facebook views
AI Content Channel — TikTok, 575,000 views, 38,500 likes